March 18th, 2008Telus launches Koodo [but why?]
As was generally expected, Telus launces Koodo today. Koodo is another FauxVNO like Fido or Solo (owned by Rogers and Bell).
What distinguishes Koodo is that it’s branding is a different color than Telus, and it makes heavy use of Helvetica. Sort of an “American Apparel for Cougars”. Possibly those who also suffer from moderate colour blindness.
Presumably the garish branding helps to segment and mitigate any spillover from (or to) the mainstream brand, as Koodo targets “low end” consumers. It’s basically a me too move from Telus to capitalize on the “same high prices, crappier devices” model which seems to have been reasonably successful for Fido and Solo. Reminds me of this phenomenon.
Phones on offer come with features as exciting as 0.3 Megapixel cameras and SMS.
Data is priced at 5cents a “page”. [What does that even mean?]
You yourself can try and restrain your excitement here
tip: If you are looking for cheap very basic voice/text mobile service check out the 7-eleven prepaid devices. You’ll do better.
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Thure
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Soleil A
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Soleil A
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Cory
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Sharon
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LOL
