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	<title>Comments on: Viigo&#8217;s platform play: A third way for delivering mobile content</title>
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	<link>http://wirelessnorth.ca/2008/04/20/viigos-platform-play-a-third-way-for-delivering-mobile-content/</link>
	<description>Covering The Great Wireless North</description>
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		<title>By: Mark Ruddock</title>
		<link>http://wirelessnorth.ca/2008/04/20/viigos-platform-play-a-third-way-for-delivering-mobile-content/comment-page-1/#comment-392</link>
		<dc:creator>Mark Ruddock</dc:creator>
		<pubDate>Mon, 21 Apr 2008 01:09:40 +0000</pubDate>
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		<description>One important correction needs to be made here.

Viigo does share revenue with carrier partners. We do so with partners who virtually pre-load Vigo, or who co-brand and promote Viigo widely to their customers. 

Carriers who partner with Viigo are able not only to monetize their own content (storefronts, carrier services, value-added content, etc.) at very attractive margins, but they also receive a portion of the broader revenue generated by Viigo from those customers the carrier brings to Viigo. This revenue will include both ad revenue and transaction and/or commission revenue from the goods and services purchased through Viigo.

Stay tuned, we&#039;re actually hoping to showcase a great example of this soon.

Mark Ruddock
CEO
Viigo.</description>
		<content:encoded><![CDATA[<p>One important correction needs to be made here.</p>
<p>Viigo does share revenue with carrier partners. We do so with partners who virtually pre-load Vigo, or who co-brand and promote Viigo widely to their customers. </p>
<p>Carriers who partner with Viigo are able not only to monetize their own content (storefronts, carrier services, value-added content, etc.) at very attractive margins, but they also receive a portion of the broader revenue generated by Viigo from those customers the carrier brings to Viigo. This revenue will include both ad revenue and transaction and/or commission revenue from the goods and services purchased through Viigo.</p>
<p>Stay tuned, we&#8217;re actually hoping to showcase a great example of this soon.</p>
<p>Mark Ruddock<br />
CEO<br />
Viigo.</p>
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