Wirelessnorth.ca

I made the trek out to the Rogers Headquarters this morning to cover the launch of the Nokia N95. I was sent in place of Tom because he is gone to sail a boat around the Carribean. Tough life.

I had secretly hoped that Rogers would unveil some sort of new pricing scheme, something that would be a preview of the monthly pricing for the upcoming iPhone. No such luck.

The N95, which was first released in March of 2007 (just over a year ago), is a fine phone. Everyone I know who has had one in the past year has loved it. In typical Nokia style, it is very hacker friendly as it runs Symbian, and you can install everything from games to your own webserver on it.

It is no secert: The N95 is a killer phone that looks great and we all wish we could have. It easily rivals the iPhone in everything except popularity, although the 10 million N-Series phones Nokia sold last quarter isn’t so bad.

When the phone is available next week, it will come with a 3-year contract as a bonus when you buy a 20$ a month add-on pack on top of any voice plan you want. Under the typical Vision plans you can get Video Streaming, Audio Streaming and a slew of other Vision features. The executives I spoke to weren’t terribly clear about how the plan would stack, but this is what I was able to gather.

1. Pick any voice plan
2. Add on a 20$ a month pack that includes
   • Unlimited Email (restricted to Gmail, Yahoo Mail, etc,. no POP)
   • 2500 SMS Messages
   • “A couple hundred MMSs”
   • Unlimited Web Browsing
   • Free 3-year contract
3. If you want to use GPS, you can either pay for Rogers Telenav product or you can use Nokia Maps, but data is pay-per-use for the non-Rogers application. The executive I spoke to quoted that the pay-per-use data would be at 1.5c/kb.
4. On a 3-year contract, most of the Vision features get included.
5. If you don’t want the 20$ addon pack mentioned above, you can just get the 7$/month unlimited web-browsing addon.
6. The phone will be priced at $399 on a 3-year contract

So, it didn’t happen. I didn’t get my revolution in pricing. They didn’t say “60$ a month for 1000 minutes and unlimited data usage on the device”, instead I was left more confused than ever. This application is pay-per-use, but this one is a flat fee. Application X is free, but you pay for its Data. Unlimited Email is included, but you can only use specific providers.

The list goes on. You are all used to it, we all think it is normal. I, however, have been helping my mother shop for a phone the last few weeks, and I can tell you that most people still can’t navigate these options.

By simplifying plan pricing, Rogers, Bell or Telus could make it much easier for people to buy new devices and, most likely, start using more and more services. As it is, pricing is still very unclear and has not improved in years. I am not complaining about actual data rates here, I am complaining about the daunting pricing structures.

The question is: Has Rogers twisted Apple’s arm and will they offer similarily confusing options for the iPhone? Will the Canadian iPhone come with Exchange support, undercutting the lucrative corporate email market that Rogers, Telus and Bell all specifically protect (by limited what email accounts you can get email from on cheaper plans), and will all applications fall in a single, large (or unlimited) data bucket the way pricing has been set for the iPhone all over the world, or will billing be segmented by Application. Will rogers try to put iPhone users on to their Telenav product, and charge per-use for the iPhone’s built in maps application?

The answer should be an obvious “No”. Of course Apple will demand a similar pricing scheme for the iPhone in Canada as they have negotiated in other countries. I hope that is the case, but if so, it really seems odd that Nokia is getting such a bad deal, so close to the launch of the iPhone.

My guess is that this discombobulated pricing is the result of internal politics. The Vision plans seem to come from a different group than other applications and options, and I imagine the same could be said for Blackberry and other Smartphone plans. Consolidated and clearer pricing may require not just a new vision for Rogers, but serious organzational changes.