September 12th, 2008Your take on RIM’s latest flippy phone
So what’s your take on the new blackberry flip phone? Last we saw the beastie, we worried it was downright fugly but the release version (on T-mobile, no doubt Rogers soon). Early reviews are fairly positive, it’s got two big screens and better keyboard/ball, wifi and a better browser etc. And it is supposed to be pretty cheap. Nonetheless there’s one glaring flaw: no 3G.
It’s 2008 RIM what’s the deal? We can theorize a few reasons, some better than the others. Form factor: they needed 2G to keep it thin and light. Battery life: RIM is famous for not including advanced features until they could do it without sacrificing day-long battery life. Cost: shaving 3G cuts the materials bill by a few dollars (think single digits, but it counts). Ignorance: EDGE and classic speed push email is pretty good to start with, as first-time smartphone users won’t know what they’re missing. Wifi is good enough: really? Market segmentation: if the low-end kickstart could do everything, why would anyone step up to the premium models? Timing: the 3G/EVDO version is coming next year.
Overall, it’s got enough under the hood that we think this launch will still do well for Canada’s home-team cellphone maker. But what’s your intuition? Are there really hoards of would-be smart phone users braying to lay their clammy hands on a flip phone factor? Is this the kickstart RIM needs to beat out the $199 iphone in the low end of the market? Or is this flipper-baby missing some too-important bits in your mind?
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J
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WirelessNorth
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Andrew
