You’ll notice that Bell has primarily hung on to market share in recent years only thanks it’s acquisition of Aliant. Telus is has been aggressive at growing share, while Rogers iPhone bump is less than you might expect. Not less than you might expect however if we plotted revenue share of market instead of subscribers (postpaid+prepaid) which is what this diagram illustrates. Rogers ARPU (average revenue per user) is substantially higher. Rogers advantage of being the only carrier with the latest GSM handsets has helped them maintain the industry highest prices and the highest market share.
These totals include virtual operators (e.g. Virgin counts as Bell) and all of the big guy’s familiar wanker flanker brands.
In all cases every carrier has been adding significant subscriber numbers in every quarter over the last 4 years. But there’s a ways to go yet. Canada is still sadly behind the world in penetration. Previously: Mobile penetration ekes up to 70% in Canada, still sucks
source: CWTA (the horse’s mouth)
