Great gadget, but misses out on full potential of Bell's network

Over the years, we’ve witnessed many desperate ways to stay connected from the woods, from expensive and slow wimax boxes bolted to trees, ziplock-bagged rocket sticks hoisted up flagpoles to, horror of horrors, surfing the internets exclusively by blackberry web browser.

This summer is different. This summer at WirelessNorth.ca’s secret floating headquarters, deep in Canada’s cottage country, we’ve got ourselves a Bell Turbo hub. The turbo hub is a 3G modem, wifi router, and several things all rolled into one shiny box. A bunch of carriers are selling them. Rogers calls it a “rocket hub”. In this case, the choice of Bell came down to testing some convenient Bell and a Rogers sim cards. In our particular location, Bell signal strength is consistently the strongest. Your mileage may vary. (Also remember that Bell and Telus share the same 3G/HSPA+ network so those two should be as good as the other).

The Bell/Ericsson Turbo hub is great! Dead sexy device (if not very woodsy-looking) all dressed in death-star black. And it does exactly what it says on the tin. You just plug this one device and one cord into the wall, and bingo you’ve got an active internet hotspot. Your network starts with WPA security by default, with the network code printed on the back of the device (protip: case-sensitive).

The thing also has jacks for everything: 4 wired Ethernet ports, usb port for network storage, phone jacks for some kind of phone service. All that’s missing is a partridge in a pear tree. But, for most people, 3G to wifi hubbing is probably what you are buying it for.

For basic connectivity, the big advantage of a hub vs tethering or a stick is that it allows more that it connects several devices (the whole household) instead of just one. The main disadvantage is that it’s tethered to the wall and doesn’t fit in your jeans. [whoa, Is that a rocket hub in your pocket or are you... etc.]

But here’s the kicker. Like most data devices still out there, the Ericsson hub only supports 7.2MBps 3G. 7.2 3G isn’t terrible, you’ll see effective speeds close to that of 5MBit DSL but with somewhat higher latency. But it’s a shame because 7.2HSPA is only one third the speed of what Canada’s networks are actually capable of. But it’s a shame because 21.6 HSPA devices (only usb sticks for now) have turned to be so surprisingly awesome. The difference in speed is very much noticeable. For this we must give the hub one hammer.

For a company that makes almost all it’s business from cellular infrastructure, it’s a puzzle that Ericsson’s own devices can’t use to the network to it’s fullest. Nonetheless, the product is a pretty good connectivity option and it beats climbing a tree with a coathanger and a blackberry in your teeth. Recommended.

The Good

  • Easy to set up
  • Lots of ports: phone, usb storage, ethernet
  • Does everything but make you breakfast
  • Good wifi performance

The Meh

  • 7.2 MBps HSPA

The Hammers

  • IF ONLY it supported Bell’s network at full speed 21MBps HSPA+ it would be perfect
  • Breakfast not included

A recent trip to Italy really drove home the point of how useless our fancy mobile phone are the minute we step across a border. At the going rates from our carriers of $2/min, $1/sms, $12-$30/MB + GST/PST etc. you really have to want to use that phone to make it worthwhile. Or your company is paying the charges which in turn works out to a hell of a productivity tax on Canadian companies trying to do business globally.

But just think of mobile apps for a minute. LBA or location based apps have been hyped as some kind of a big deal. The problem is, and a lot of people seem to miss this point, if you are anywhere near home you probably already have a fairly good idea of things around you. At least the interesting things. And you know how to read the signs and how to find your way around.

It’s when you are out of your home range however that mobile location-based-apps can be enormously valuable. Google maps are a lifesaver when trying to find directions abroad. On top of maps there’s a wealth of apps that can help you find good restaurants, interesting sights, hotel deals etc. In an ancient city like Rome, the place is absolutely soaking in history and it absolutely cries out for augmented reality applications to let you visualize or at least understand more about the history and architecture of almost anyplace you might be standing.

As it stands now, this market, for Canadians doesn’t exist. At current roaming rates it’s quite literally cheaper to buy your phone a seat on AirCanada and fly it return back to Canada than it is to share or stream a mere 25MB of data to your friends (say 10 digital pictures or a couple minutes of streaming qik video). And buying a local SIM is little help when the vast majority of phones are sold locked (or CDMA for that matter).

For services this valuable it makes sense to charge a little for it. We pay $30 for a month of data in Canada, it wouldn’t be unreasonable to charge another $30/week for the convenience of data on the road. In reality though, actual roaming rates are a thousand times higher than this.

It’s time for this to change.

addendum: How do we fix it? Well at best Canadian carrier policies or anything Canadian regulators could do covers only half the problem. It may take cross-border co-operation or regulation (as in the EU), or perhaps competition from other technologies (global standards on open spectrum anyone?).

The World Economic Forum released their annual Global Information Technology Report including rankings of ICT readiness. But you wont see Canada on the first page, or in the top ten at all this year. Canada has slipped to 13th place steadily down from 6th place 4 years ago. Nowadays, if you like bandwidth, it’s better to be a scandinavian.


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